Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases
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Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases

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Continues its tradition of being a preeminently teachable text because of its mainstream content and balanced coverage of what every student needs to know about the managerial tasks of crafting and executing strategy.

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Detalhes bibliográficos
Autor principal: Thompson, Arthur A.
Outros Autores: Peteraf, Margaret A., Gamble, John E., Strickland, A. L. III, Jain, Arun Kumar
Formato: Livro
Idioma:inglês
Publicado em: Chennai McGraw Hill Education (India) Pvt. Ltd. 2018
Edição:19th ed.
Assuntos:
Strategic Planning - Case Studies
Business Planning
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