Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases

Continues its tradition of being a preeminently teachable text because of its mainstream content and balanced coverage of what every student needs to know about the managerial tasks of crafting and executing strategy.

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主要作者: Thompson, Arthur A.
其他作者: Peteraf, Margaret A., Gamble, John E., Strickland, A. L. III, Jain, Arun Kumar
格式: 图书
语言:英语
出版: Chennai McGraw Hill Education (India) Pvt. Ltd. 2018
版:19th ed.
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