Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases

Continues its tradition of being a preeminently teachable text because of its mainstream content and balanced coverage of what every student needs to know about the managerial tasks of crafting and executing strategy.

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Détails bibliographiques
Auteur principal: Thompson, Arthur A.
Autres auteurs: Peteraf, Margaret A., Gamble, John E., Strickland, A. L. III, Jain, Arun Kumar
Format: Livre
Langue:anglais
Publié: Chennai McGraw Hill Education (India) Pvt. Ltd. 2018
Édition:19th ed.
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Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases par Thompson, Arthur A.

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Crafting And Executing Strategy,The Quest For Competitive Advantage Concepts And Cases par Thompson Arthur A.

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