Dwyer, F. R., & Tanner, J. F. (2014). Business Marketing: Connecting Strategy, Relationships, and Learning (3rd ed.). McGraw Hill Education (India) Pvt. Ltd.
Citace podle Chicago (17th ed.)Dwyer, F. Robert, a John F. Tanner. Business Marketing: Connecting Strategy, Relationships, and Learning. 3rd ed. New Delhi: McGraw Hill Education (India) Pvt. Ltd, 2014.
Citace podle MLA (9th ed.)Dwyer, F. Robert, a John F. Tanner. Business Marketing: Connecting Strategy, Relationships, and Learning. 3rd ed. McGraw Hill Education (India) Pvt. Ltd, 2014.
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