Dwyer, F. R., & Tanner, J. F. (2014). Business Marketing: Connecting Strategy, Relationships, and Learning (3rd ed.). McGraw Hill Education (India) Pvt. Ltd.

Dwyer, F. Robert, and John F. Tanner. Business Marketing: Connecting Strategy, Relationships, and Learning. 3rd ed. New Delhi: McGraw Hill Education (India) Pvt. Ltd, 2014.

Dwyer, F. Robert, and John F. Tanner. Business Marketing: Connecting Strategy, Relationships, and Learning. 3rd ed. McGraw Hill Education (India) Pvt. Ltd, 2014.