Business Marketing: Connecting Strategy, Relationships, and Learning
Shows students how to make profitable and quality business marketing decisions. This book introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management.
保存先:
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| その他の著者: | |
| フォーマット: | 図書 |
| 言語: | 英語 |
| 出版事項: |
New Delhi
McGraw Hill Education (India) Pvt. Ltd.
2014
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| 版: | 3rd ed. |
| 主題: | |
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| 要約: | Shows students how to make profitable and quality business marketing decisions. This book introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management. |
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| 物理的記述: | xxii, 684 p. |
| ISBN: | 9780070220911 |