Business Marketing: Connecting Strategy, Relationships, and Learning
Shows students how to make profitable and quality business marketing decisions. This book introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management.
Saved in:
| Hovedforfatter: | |
|---|---|
| Andre forfattere: | |
| Format: | Bog |
| Sprog: | engelsk |
| Udgivet: |
New Delhi
McGraw Hill Education (India) Pvt. Ltd.
2014
|
| Udgivelse: | 3rd ed. |
| Fag: | |
| Tags: |
Tilføj Tag
Ingen Tags, Vær først til at tagge denne postø!
|
MARC
| LEADER | 00000nam a22000007a 4500 | ||
|---|---|---|---|
| 008 | 181226b xxu||||| |||| 00| 0 eng d | ||
| 952 | |0 0 |1 0 |2 ddc |4 0 |6 658_800000000000000_DWY |7 0 |9 7210 |a 50008178 |b 50008178 |d 2018-10-31 |e The Book Syndicate |g 725.00 |l 0 |o 658.8 DWY |p J2891 |r 2018-12-26 00:00:00 |w 2018-12-26 |y BK | ||
| 952 | |0 0 |1 0 |2 ddc |4 0 |6 658_800000000000000_DWY |7 0 |9 7211 |a 50008178 |b 50008178 |d 2018-10-31 |e The Book Syndicate |g 725.00 |l 0 |o 658.8 DWY |p J2892 |r 2018-12-26 00:00:00 |w 2018-12-26 |y BK | ||
| 999 | |c 4547 |d 4547 | ||
| 020 | |a 9780070220911 | ||
| 082 | |a 658.8 |b DWY | ||
| 100 | |a Dwyer, F. Robert |9 183 | ||
| 245 | |a Business Marketing: Connecting Strategy, Relationships, and Learning | ||
| 250 | |a 3rd ed. | ||
| 260 | |a New Delhi |b McGraw Hill Education (India) Pvt. Ltd. |c 2014 | ||
| 300 | |a xxii, 684 p. | ||
| 520 | |a Shows students how to make profitable and quality business marketing decisions. This book introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management. | ||
| 650 | |a Marketing |9 1644 | ||
| 700 | |a Tanner, John F. |9 185 | ||