Business Marketing: Connecting Strategy, Relationships, and Learning

Shows students how to make profitable and quality business marketing decisions. This book introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management.

-д хадгалсан:
Номзүйн дэлгэрэнгүй
Үндсэн зохиолч: Dwyer, F. Robert
Бусад зохиолчид: Tanner, John F.
Формат: Ном
Хэл сонгох:англи
Хэвлэсэн: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2014
Хэвлэл:3rd ed.
Нөхцлүүд:
Шошгууд: Шошго нэмэх
Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!

MARC

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082 |a 658.8   |b DWY 
100 |a Dwyer, F. Robert  |9 183 
245 |a Business Marketing: Connecting Strategy, Relationships, and Learning 
250 |a 3rd ed. 
260 |a New Delhi  |b McGraw Hill Education (India) Pvt. Ltd.  |c 2014 
300 |a xxii, 684 p.  
520 |a Shows students how to make profitable and quality business marketing decisions. This book introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management.  
650 |a Marketing  |9 1644 
700 |a Tanner, John F.  |9 185