Business Marketing: Connecting Strategy, Relationships, and Learning
Shows students how to make profitable and quality business marketing decisions. This book introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management.
Zapisane w:
| 1. autor: | |
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| Kolejni autorzy: | |
| Format: | Książka |
| Język: | angielski |
| Wydane: |
New Delhi
McGraw Hill Education (India) Pvt. Ltd.
2014
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| Wydanie: | 3rd ed. |
| Hasła przedmiotowe: | |
| Etykiety: |
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MARC
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| 952 | |0 0 |1 0 |2 ddc |4 0 |6 658_800000000000000_DWY |7 0 |9 7210 |a 50008178 |b 50008178 |d 2018-10-31 |e The Book Syndicate |g 725.00 |l 0 |o 658.8 DWY |p J2891 |r 2018-12-26 00:00:00 |w 2018-12-26 |y BK | ||
| 952 | |0 0 |1 0 |2 ddc |4 0 |6 658_800000000000000_DWY |7 0 |9 7211 |a 50008178 |b 50008178 |d 2018-10-31 |e The Book Syndicate |g 725.00 |l 0 |o 658.8 DWY |p J2892 |r 2018-12-26 00:00:00 |w 2018-12-26 |y BK | ||
| 999 | |c 4547 |d 4547 | ||
| 020 | |a 9780070220911 | ||
| 082 | |a 658.8 |b DWY | ||
| 100 | |a Dwyer, F. Robert |9 183 | ||
| 245 | |a Business Marketing: Connecting Strategy, Relationships, and Learning | ||
| 250 | |a 3rd ed. | ||
| 260 | |a New Delhi |b McGraw Hill Education (India) Pvt. Ltd. |c 2014 | ||
| 300 | |a xxii, 684 p. | ||
| 520 | |a Shows students how to make profitable and quality business marketing decisions. This book introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management. | ||
| 650 | |a Marketing |9 1644 | ||
| 700 | |a Tanner, John F. |9 185 | ||