Business Marketing: Connecting Strategy, Relationships, and Learning
Shows students how to make profitable and quality business marketing decisions. This book introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management.
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| Автор: | |
|---|---|
| Інші автори: | |
| Формат: | Книга |
| Мова: | Англійська |
| Опубліковано: |
New Delhi
McGraw Hill Education (India) Pvt. Ltd.
2014
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| Редагування: | 3rd ed. |
| Предмети: | |
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| 952 | |0 0 |1 0 |2 ddc |4 0 |6 658_800000000000000_DWY |7 0 |9 7210 |a 50008178 |b 50008178 |d 2018-10-31 |e The Book Syndicate |g 725.00 |l 0 |o 658.8 DWY |p J2891 |r 2018-12-26 00:00:00 |w 2018-12-26 |y BK | ||
| 952 | |0 0 |1 0 |2 ddc |4 0 |6 658_800000000000000_DWY |7 0 |9 7211 |a 50008178 |b 50008178 |d 2018-10-31 |e The Book Syndicate |g 725.00 |l 0 |o 658.8 DWY |p J2892 |r 2018-12-26 00:00:00 |w 2018-12-26 |y BK | ||
| 999 | |c 4547 |d 4547 | ||
| 020 | |a 9780070220911 | ||
| 082 | |a 658.8 |b DWY | ||
| 100 | |a Dwyer, F. Robert |9 183 | ||
| 245 | |a Business Marketing: Connecting Strategy, Relationships, and Learning | ||
| 250 | |a 3rd ed. | ||
| 260 | |a New Delhi |b McGraw Hill Education (India) Pvt. Ltd. |c 2014 | ||
| 300 | |a xxii, 684 p. | ||
| 520 | |a Shows students how to make profitable and quality business marketing decisions. This book introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management. | ||
| 650 | |a Marketing |9 1644 | ||
| 700 | |a Tanner, John F. |9 185 | ||