Business Marketing: Connecting Strategy, Relationships, and Learning

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Shows students how to make profitable and quality business marketing decisions. This book introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management.

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Dades bibliogràfiques
Autor principal:	Dwyer, F. Robert
Altres autors:	Tanner, John F.
Format:	Llibre
Idioma:	anglès
Publicat:	New Delhi McGraw Hill Education (India) Pvt. Ltd. 2014
Edició:	3rd ed.
Matèries:	Marketing
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

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