Business Marketing: Connecting Strategy, Relationships, and Learning

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Shows students how to make profitable and quality business marketing decisions. This book introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management.

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	Dwyer, F. Robert
Awduron Eraill:	Tanner, John F.
Fformat:	Llyfr
Iaith:	Saesneg
Cyhoeddwyd:	New Delhi McGraw Hill Education (India) Pvt. Ltd. 2014
Rhifyn:	3rd ed.
Pynciau:	Marketing
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

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