Business Marketing: Connecting Strategy, Relationships, and Learning
Shows students how to make profitable and quality business marketing decisions. This book introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management.
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| Format: | Book |
| Language: | English |
| Published: |
New Delhi
McGraw Hill Education (India) Pvt. Ltd.
2014
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| Edition: | 3rd ed. |
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