Business Marketing: Connecting Strategy, Relationships, and Learning

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Shows students how to make profitable and quality business marketing decisions. This book introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management.

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Bibliografski detalji
Glavni autor:	Dwyer, F. Robert
Daljnji autori:	Tanner, John F.
Format:	Knjiga
Jezik:	engleski
Izdano:	New Delhi McGraw Hill Education (India) Pvt. Ltd. 2014
Izdanje:	3rd ed.
Teme:	Marketing
Oznake:	Dodaj oznaku Bez oznaka, Budi prvi tko označuje ovaj zapis!

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