Business Marketing: Connecting Strategy, Relationships, and Learning

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Shows students how to make profitable and quality business marketing decisions. This book introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management.

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Detaylı Bibliyografya
Yazar:	Dwyer, F. Robert
Diğer Yazarlar:	Tanner, John F.
Materyal Türü:	Kitap
Dil:	İngilizce
Baskı/Yayın Bilgisi:	New Delhi McGraw Hill Education (India) Pvt. Ltd. 2014
Edisyon:	3rd ed.
Konular:	Marketing
Etiketler:	Etiketle Etiket eklenmemiş, İlk siz ekleyin!

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