Business Marketing: Connecting Strategy, Relationships, and Learning

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Shows students how to make profitable and quality business marketing decisions. This book introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management.

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書目詳細資料
主要作者:	Dwyer, F. Robert
其他作者:	Tanner, John F.
格式:	圖書
語言:	英语
出版:	New Delhi McGraw Hill Education (India) Pvt. Ltd. 2014
版:	3rd ed.
主題:	Marketing
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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