Business Marketing: Connecting Strategy, Relationships, and Learning

Shows students how to make profitable and quality business marketing decisions. This book introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management.

Sábháilte in:
Sonraí bibleagrafaíochta
Príomhchruthaitheoir: Dwyer, F. Robert
Rannpháirtithe: Tanner, John F.
Formáid: LEABHAR
Teanga:Béarla
Foilsithe / Cruthaithe: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2014
Eagrán:3rd ed.
Ábhair:
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NMIMS Hyderabad -

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