Business Marketing: Connecting Strategy, Relationships, and Learning

Shows students how to make profitable and quality business marketing decisions. This book introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management.

Furkejuvvon:
Bibliográfalaš dieđut
Váldodahkki: Dwyer, F. Robert
Eará dahkkit: Tanner, John F.
Materiálatiipa: Girji
Giella:eaŋgalasgiella
Almmustuhtton: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2014
Preanttus:3rd ed.
Fáttát:
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NMIMS Hyderabad -

oažžasuvvan: NMIMS Hyderabad -
Hildobáiki: 658.8 DWY
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