International Marketing
The second edition of International Marketing serves as a textbook for an introductory course on international marketing.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New Delhi
Oxford University Press
2017
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| Edition: | 2nd ed. |
| Subjects: | |
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| Summary: | The second edition of International Marketing serves as a textbook for an introductory course on international marketing. |
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| Physical Description: | xxv, 751 p. |
| ISBN: | 9780198077022 |