International Marketing

The second edition of International Marketing serves as a textbook for an introductory course on international marketing.

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Bibliographic Details
Main Author: Joshi, Rakesh Mohan
Format: Book
Language:English
Published: New Delhi Oxford University Press 2017
Edition:2nd ed.
Subjects:
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100 |a Joshi, Rakesh Mohan  |9 1664 
245 |a International Marketing 
250 |a 2nd ed.  
260 |a New Delhi   |b Oxford University Press   |c 2017 
300 |a xxv, 751 p.  
520 |a The second edition of International Marketing serves as a textbook for an introductory course on international marketing. 
650 |a Export Marketing  |9 248 
650 |a International Trade  |9 471