Kumar, N., & Forwarded by Philip Kotler. (2004). Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation. Harvard Business School Press.
توثيق أسلوب شيكاغو (الطبعة السابعة عشر)Kumar, Nirmalya, و Forwarded by Philip Kotler. Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation. Boston, Massachusetts: Harvard Business School Press, 2004.
توثيق جمعية اللغة المعاصرة MLA (الإصدار التاسع)Kumar, Nirmalya, و Forwarded by Philip Kotler. Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation. Harvard Business School Press, 2004.
تحذير: قد لا تكون هذه الاستشهادات دائما دقيقة بنسبة 100%.