Kumar, N., & Forwarded by Philip Kotler. (2004). Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation. Harvard Business School Press.
Dyfyniad Arddull ChicagoKumar, Nirmalya, and Forwarded by Philip Kotler. Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation. Boston, Massachusetts: Harvard Business School Press, 2004.
Dyfyniad MLAKumar, Nirmalya, and Forwarded by Philip Kotler. Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation. Harvard Business School Press, 2004.
Rhybudd: Mae'n bosib nad yw'r dyfyniadau hyn bob amser yn 100% cywir.