Kumar, N., & Forwarded by Philip Kotler. (2004). Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation. Harvard Business School Press.
Chicago-Zitierstil (17. Ausg.)Kumar, Nirmalya, und Forwarded by Philip Kotler. Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation. Boston, Massachusetts: Harvard Business School Press, 2004.
MLA-Zitierstil (9. Ausg.)Kumar, Nirmalya, und Forwarded by Philip Kotler. Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation. Harvard Business School Press, 2004.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.