Παραπομπή σε μορφή APA (7η εκδ.)

Kumar, N., & Forwarded by Philip Kotler. (2004). Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation. Harvard Business School Press.

Παραπομπή σε μορφή Chicago (17η εκδ.)

Kumar, Nirmalya, και Forwarded by Philip Kotler. Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation. Boston, Massachusetts: Harvard Business School Press, 2004.

Παραπομπή σε μορφή MLA (9th εκδ.)

Kumar, Nirmalya, και Forwarded by Philip Kotler. Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation. Harvard Business School Press, 2004.