Cita APA (7a ed.)

Kumar, N., & Forwarded by Philip Kotler. (2004). Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation. Harvard Business School Press.

Cita Chicago Style (17a ed.)

Kumar, Nirmalya, y Forwarded by Philip Kotler. Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation. Boston, Massachusetts: Harvard Business School Press, 2004.

Cita MLA (9a ed.)

Kumar, Nirmalya, y Forwarded by Philip Kotler. Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation. Harvard Business School Press, 2004.