Kumar, N., & Forwarded by Philip Kotler. (2004). Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation. Harvard Business School Press.
Style de citation Chicago (17e éd.)Kumar, Nirmalya, et Forwarded by Philip Kotler. Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation. Boston, Massachusetts: Harvard Business School Press, 2004.
Style de citation MLA (9e éd.)Kumar, Nirmalya, et Forwarded by Philip Kotler. Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation. Harvard Business School Press, 2004.
Attention : ces citations peuvent ne pas être correctes à 100%.