Kumar, N., & Forwarded by Philip Kotler. (2004). Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation. Harvard Business School Press.
शिकागो शैली (17वां संस्करण) प्रशस्ति पत्रKumar, Nirmalya, और Forwarded by Philip Kotler. Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation. Boston, Massachusetts: Harvard Business School Press, 2004.
एमएलए (9वां संस्करण) प्रशस्ति पत्रKumar, Nirmalya, और Forwarded by Philip Kotler. Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation. Harvard Business School Press, 2004.
चेतावनी: ये उद्धरण हमेशा 100% सटीक नहीं हो सकते हैं.