Kumar, N., & Forwarded by Philip Kotler. (2004). Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation. Harvard Business School Press.
Cytowanie według stylu Chicago (wyd. 17)Kumar, Nirmalya, i Forwarded by Philip Kotler. Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation. Boston, Massachusetts: Harvard Business School Press, 2004.
Cytowanie według stylu MLA (wyd. 9)Kumar, Nirmalya, i Forwarded by Philip Kotler. Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation. Harvard Business School Press, 2004.
Uwaga: Te cytaty mogą odróżniać się od wytycznej twojego fakultetu..