Citação norma APA

Kumar, N., & Forwarded by Philip Kotler. (2004). Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation. Harvard Business School Press.

Citação norma Chicago

Kumar, Nirmalya, and Forwarded by Philip Kotler. Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation. Boston, Massachusetts: Harvard Business School Press, 2004.

Citação norma MLA

Kumar, Nirmalya, and Forwarded by Philip Kotler. Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation. Harvard Business School Press, 2004.

Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.