Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation
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| Hovedforfatter: | |
|---|---|
| Andre forfattere: | |
| Format: | Bog |
| Sprog: | engelsk |
| Udgivet: |
Boston, Massachusetts
Harvard Business School Press
2004
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| 020 | |a 9781591392101 | ||
| 040 | |c FirstRay.com | ||
| 082 | |a 658.802 |b KUM | ||
| 100 | |a Kumar, Nirmalya |9 709 | ||
| 245 | |a Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation | ||
| 260 | |a Boston, Massachusetts |b Harvard Business School Press |c 2004 | ||
| 300 | |a ix, 270 p. | ||
| 650 | |2 Marketing | ||
| 650 | |2 Strategy Planning | ||
| 700 | |a Forwarded by Philip Kotler |9 710 | ||
| 942 | |2 ddc |c BK | ||