Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation
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| Автор: | |
|---|---|
| Інші автори: | |
| Формат: | Книга |
| Мова: | Англійська |
| Опубліковано: |
Boston, Massachusetts
Harvard Business School Press
2004
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| 020 | |a 9781591392101 | ||
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| 100 | |a Kumar, Nirmalya |9 709 | ||
| 245 | |a Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation | ||
| 260 | |a Boston, Massachusetts |b Harvard Business School Press |c 2004 | ||
| 300 | |a ix, 270 p. | ||
| 650 | |2 Marketing | ||
| 650 | |2 Strategy Planning | ||
| 700 | |a Forwarded by Philip Kotler |9 710 | ||
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