Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation

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Библиографические подробности
Главный автор:	Kumar, Nirmalya
Другие авторы:	Forwarded by Philip Kotler
Формат:	‌
Язык:	английский
Опубликовано:	Boston, Massachusetts Harvard Business School Press 2004
Метки:	Добавить метку Нет меток, Требуется 1-ая метка записи!

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