Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation

Veure altres versions (1)

Guardat en:

Dades bibliogràfiques
Autor principal:	Kumar, Nirmalya
Altres autors:	Forwarded by Philip Kotler
Format:	Llibre
Idioma:	anglès
Publicat:	Boston, Massachusetts Harvard Business School Press 2004
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

Ítems similars

Marketing as strategy : understanding the CEO's agenda for driving growth and innovation
per: Kumar, Nirmalya
Publicat: (2004)

Marketing As Strategy: Understanding the ceo's Agenda
per: Kumar Nirmalya
Publicat: (2004)

MARKETING AS STRATEGY
per: KUMAR NIRMALYA
Publicat: (2004)

MARKETING PLANNING AND STRATEGY
per: JAIN SUBHASH C
Publicat: (1981)

Marketing Strategy
per: Jain, Subhash C.
Publicat: (2004)

The Road to Organic Growth
per: Hess, Edward D
Publicat: (2007)

Marketing as strategy
per: Kumar, Nirmalya
Publicat: (2004)

MARKETING PLANNING AND STRATEGY
per: JAIN SUBHASH C
Publicat: (2004)

Marketing Strategy
per: Jain, Subhash C.

Green marketing strategies
per: Ghose, Amitabha
Publicat: (2008)

New Marketing Strategies
per: Chaston Ian
Publicat: (1999)

IMPLEMENTING MARKETING STRATEGIES
per: HARVARD BUSINESS REVIEW
Publicat: (1981)

Marketing Strategy Masterclass
per: Fifield, Paul
Publicat: (2008)

Marketing as Strategy
per: Kumar, Nirmalya
Publicat: (2004)

MARKETING AS STRATEGY :UNDERSTANDING THE ?INNOVATION
per: KUMAR NIRMALYA
Publicat: (2004)

WINNING THE WORLD MARKET:STRATEGIES FOR SUCCESS
per: BHATTACHARYA B B
Publicat: (1994)

Marketing Strategy
per: Walker, Orville C; Mullins, John W; Boyd, Harper W
Publicat: (2006)

Marketing Strategy
per: Walker, Orville C; Mullins, John W; Boyd, Harper W
Publicat: (2006)

Marketing Strategy
per: Walker, Orville C; Mullins, John W; Boyd, Harper W
Publicat: (2006)

Making Marketing Happen
per: Smith, Brian D
Publicat: (2005)

Driving Digital Strategy
per: Gupta Sunil
Publicat: (2018)

Blue Ocean Strategy
per: Kim W Chan
Publicat: (2015)

Blue Ocean Strategy
per: Kim W Chan
Publicat: (2015)

Crafting and Executing Strategy
per: Thompson, Arthur A
Publicat: (2006)

Crafting and Executing Strategy
per: Thompson, Arthur A
Publicat: (2006)

Crafting and Executing Strategy
per: Thompson, Arthur A
Publicat: (2006)

Marketing Strategy: Text and Cases
per: Ferrell, O. C.
Publicat: (2023)

MARKETING MANAGEMENT : STRATEGIES AND PROGRAMS
per: GUILTINAN JOSEPH P
Publicat: (1982)

MARKETING MANAGEMENT : STRATEGY & CASES
per: DALRYMPLE DOUGLAS J
Publicat: (1983)

STUDY OF THE MARKETING STRATEGIES SALE IN THE REPLACEMENT MARKET
per: KESKAR ANIL [A],JOSHI ASHOK [A]
Publicat: (1996)

MARKETING STRATEGY & PLANS SYSTEMATIC MARKETING MANAGEMENT
per: LUCK DAVID J
Publicat: (1982)

MARKETING STRATEGY & PLANS : SYSTEMATIC MARKETING MANAGEMENT
per: LUCK DAVID J
Publicat: (1982)

Marketing Strategy
per: Walker, Orville C
Publicat: (2009)

Crafting and Executing Strategy
per: Thompson, Arthur A
Publicat: (2006)

Crafting and Executing Strategy
per: Thompson, Arthur A; Peteraf, Margaret A; Gamble, John E; Str
Publicat: (2012)

Crafting and Executing Strategy
per: Thompson, Arthur A; Peteraf, Margaret A; Gamble, John E; Str
Publicat: (2014)

Strategy and the Business Landscape
per: Ghemawat, Pankaj
Publicat: (2006)

Marketing Strategy: Planning, Implementation and Control
per: Jain, Subhash C.
Publicat: (2008)

Manager's guide to competitive marketing strategies
per: Paley,Norton
Publicat: (2007)

How to Lie with Statistics
per: Huff, Darrell
Publicat: (1993)