Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation

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Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	Kumar, Nirmalya
Awduron Eraill:	Forwarded by Philip Kotler
Fformat:	Llyfr
Iaith:	Saesneg
Cyhoeddwyd:	Boston, Massachusetts Harvard Business School Press 2004
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

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