Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation

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Xehetasun bibliografikoak
Egile nagusia:	Kumar, Nirmalya
Beste egile batzuk:	Forwarded by Philip Kotler
Formatua:	Liburua
Hizkuntza:	ingelesa
Argitaratua:	Boston, Massachusetts Harvard Business School Press 2004
Etiketak:	Etiketa erantsi Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!

Antzeko izenburuak

Marketing as strategy : understanding the CEO's agenda for driving growth and innovation
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Marketing As Strategy: Understanding the ceo's Agenda
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MARKETING AS STRATEGY
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MARKETING PLANNING AND STRATEGY
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Marketing Strategy
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The Road to Organic Growth
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Marketing as strategy
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MARKETING PLANNING AND STRATEGY
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Marketing Strategy
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Green marketing strategies
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New Marketing Strategies
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IMPLEMENTING MARKETING STRATEGIES
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Marketing Strategy Masterclass
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Marketing as Strategy
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MARKETING AS STRATEGY :UNDERSTANDING THE ?INNOVATION
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WINNING THE WORLD MARKET:STRATEGIES FOR SUCCESS
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Marketing Strategy
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Marketing Strategy
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Making Marketing Happen
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Driving Digital Strategy
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Blue Ocean Strategy
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Blue Ocean Strategy
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Crafting and Executing Strategy
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Crafting and Executing Strategy
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Crafting and Executing Strategy
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Marketing Strategy: Text and Cases
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MARKETING MANAGEMENT : STRATEGIES AND PROGRAMS
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MARKETING MANAGEMENT : STRATEGY & CASES
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STUDY OF THE MARKETING STRATEGIES SALE IN THE REPLACEMENT MARKET
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MARKETING STRATEGY & PLANS SYSTEMATIC MARKETING MANAGEMENT
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MARKETING STRATEGY & PLANS : SYSTEMATIC MARKETING MANAGEMENT
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Marketing Strategy
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Crafting and Executing Strategy
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Crafting and Executing Strategy
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Crafting and Executing Strategy
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Strategy and the Business Landscape
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Marketing Strategy: Planning, Implementation and Control
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Manager's guide to competitive marketing strategies
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How to Lie with Statistics
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