Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation

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Bibliografski detalji
Glavni autor:	Kumar, Nirmalya
Daljnji autori:	Forwarded by Philip Kotler
Format:	Knjiga
Jezik:	engleski
Izdano:	Boston, Massachusetts Harvard Business School Press 2004
Oznake:	Dodaj oznaku Bez oznaka, Budi prvi tko označuje ovaj zapis!

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