Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation

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書誌詳細
第一著者:	Kumar, Nirmalya
その他の著者:	Forwarded by Philip Kotler
フォーマット:	図書
言語:	英語
出版事項:	Boston, Massachusetts Harvard Business School Press 2004
タグ:	タグ追加タグなし, このレコードへの初めてのタグを付けませんか!

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