Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation

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Opis bibliograficzny
1. autor:	Kumar, Nirmalya
Kolejni autorzy:	Forwarded by Philip Kotler
Format:	Książka
Język:	angielski
Wydane:	Boston, Massachusetts Harvard Business School Press 2004
Etykiety:	Dodaj etykietę Nie ma etykietki, Dołącz pierwszą etykiete!

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