Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation
Furkejuvvon:
| Váldodahkki: | Kumar, Nirmalya |
|---|---|
| Eará dahkkit: | Forwarded by Philip Kotler |
| Materiálatiipa: | Girji |
| Giella: | eaŋgalasgiella |
| Almmustuhtton: |
Boston, Massachusetts
Harvard Business School Press
2004
|
| Fáddágilkorat: |
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Marketing as strategy : understanding the CEO's agenda for driving growth and innovation
Dahkki: Kumar, Nirmalya
Almmustuhtton: (2004) -
Marketing As Strategy: Understanding the ceo's Agenda
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Almmustuhtton: (2004) -
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Almmustuhtton: (2004) -
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Almmustuhtton: (1981) -
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