Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation

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Bibliografske podrobnosti
Glavni avtor:	Kumar, Nirmalya
Drugi avtorji:	Forwarded by Philip Kotler
Format:	Knjiga
Jezik:	angleščina
Izdano:	Boston, Massachusetts Harvard Business School Press 2004
Oznake:	Označite Brez oznak, prvi označite!

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