Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation

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Bibliografiska uppgifter
Huvudupphovsman:	Kumar, Nirmalya
Övriga upphovsmän:	Forwarded by Philip Kotler
Materialtyp:	Bok
Språk:	engelska
Publicerad:	Boston, Massachusetts Harvard Business School Press 2004
Taggar:	Lägg till en tagg Inga taggar, Lägg till första taggen!

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