Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation

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书目详细资料
主要作者:	Kumar, Nirmalya
其他作者:	Forwarded by Philip Kotler
格式:	图书
语言:	英语
出版:	Boston, Massachusetts Harvard Business School Press 2004
标签:	添加标签没有标签, 成为第一个标记此记录!

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