Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation

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Autor principal: Kumar, Nirmalya
Altres autors: Forwarded by Philip Kotler
Format: Llibre
Idioma:anglès
Publicat: Boston, Massachusetts Harvard Business School Press 2004
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Marketing as strategy : understanding the CEO's agenda for driving growth and innovation per Kumar, Nirmalya

Publicat 2004
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