Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation

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Bibliografiske detaljer
Hovedforfatter: Kumar, Nirmalya
Andre forfattere: Forwarded by Philip Kotler
Format: Bog
Sprog:engelsk
Udgivet: Boston, Massachusetts Harvard Business School Press 2004
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Marketing as strategy : understanding the CEO's agenda for driving growth and innovation af Kumar, Nirmalya

Udgivet 2004
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