Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation
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Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation

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Egile nagusia: Kumar, Nirmalya
Beste egile batzuk: Forwarded by Philip Kotler
Formatua: Liburua
Hizkuntza:ingelesa
Argitaratua: Boston, Massachusetts Harvard Business School Press 2004
Etiketak: Etiketa erantsi
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Marketing as strategy : understanding the CEO's agenda for driving growth and innovation

Marketing as strategy : understanding the CEO's agenda for driving growth and innovation nork Kumar, Nirmalya

Argitaratua 2004
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