Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation
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|---|---|
| Rannpháirtithe: | |
| Formáid: | LEABHAR |
| Teanga: | Béarla |
| Foilsithe / Cruthaithe: |
Boston, Massachusetts
Harvard Business School Press
2004
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Marketing as strategy : understanding the CEO's agenda for driving growth and innovation
Foilsithe / Cruthaithe 2004
Anaithnid