Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation

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Detalles Bibliográficos
Autor Principal: Kumar, Nirmalya
Outros autores: Forwarded by Philip Kotler
Formato: Libro
Idioma:inglés
Publicado: Boston, Massachusetts Harvard Business School Press 2004
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Marketing as strategy : understanding the CEO's agenda for driving growth and innovation por Kumar, Nirmalya

Publicado 2004
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