Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation

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Bibliográfalaš dieđut
Váldodahkki: Kumar, Nirmalya
Eará dahkkit: Forwarded by Philip Kotler
Materiálatiipa: Girji
Giella:eaŋgalasgiella
Almmustuhtton: Boston, Massachusetts Harvard Business School Press 2004
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Marketing as strategy : understanding the CEO's agenda for driving growth and innovation Dahkki Kumar, Nirmalya

Almmustuhtton 2004
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