Sales and Distribution Management: An Indian Perspective
Though India has become a lucrative market for various companies, the unique characteristics of its market throw up a variety of challenges. This book aims to understand these challenges. Building on an understanding of the consumer decision process, it defines the roles of marketing and selling str...
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| Format: | Livre |
| Langue: | anglais |
| Publié: |
New Delhi
SAGE India Publications
2014
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| Résumé: | Though India has become a lucrative market for various companies, the unique characteristics of its market throw up a variety of challenges. This book aims to understand these challenges. Building on an understanding of the consumer decision process, it defines the roles of marketing and selling strategies. |
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| Description matérielle: | 330 p. |
| ISBN: | 9788178298481 |