Sales and Distribution Management: An Indian Perspective
Though India has become a lucrative market for various companies, the unique characteristics of its market throw up a variety of challenges. This book aims to understand these challenges. Building on an understanding of the consumer decision process, it defines the roles of marketing and selling str...
Đã lưu trong:
| Tác giả chính: | |
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| Định dạng: | Sách |
| Ngôn ngữ: | Tiếng Anh |
| Được phát hành: |
New Delhi
SAGE India Publications
2014
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| Những chủ đề: | |
| Các nhãn: |
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| Tóm tắt: | Though India has become a lucrative market for various companies, the unique characteristics of its market throw up a variety of challenges. This book aims to understand these challenges. Building on an understanding of the consumer decision process, it defines the roles of marketing and selling strategies. |
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| Mô tả vật lý: | 330 p. |
| số ISBN: | 9788178298481 |