Sales and Distribution Management: An Indian Perspective
Though India has become a lucrative market for various companies, the unique characteristics of its market throw up a variety of challenges. This book aims to understand these challenges. Building on an understanding of the consumer decision process, it defines the roles of marketing and selling str...
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| 主要作者: | |
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| 格式: | 图书 |
| 语言: | 英语 |
| 出版: |
New Delhi
SAGE India Publications
2014
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| 总结: | Though India has become a lucrative market for various companies, the unique characteristics of its market throw up a variety of challenges. This book aims to understand these challenges. Building on an understanding of the consumer decision process, it defines the roles of marketing and selling strategies. |
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| 实物描述: | 330 p. |
| ISBN: | 9788178298481 |